NaijaTechGuide

The world’s largest video-sharing website, YouTube is also a great source of making money for many Internet users across the world. Here are few ideas that will help you share unique videos online and be successful too. The content and the quality play a big role It goes without saying that the quality of your video plays a great role in its success. Bear in mind that your online visitors are individuals of different religions, races and sex who come to your site for entertainment. Although you can make any kind of video that you think is creative, make sure that...

Selling something to a person once is not a very difficult proposition but to sustain it and make the person come back to you regularly is what good business is all about. The best way to beat competition and stand out in the crowd is to build a strong relationship with the customer. Here are some sure winners: 13 Keys to Good Customer Service Online 1. Make sure your product is good, if not excellent. Obviously a product not rated very highly by you cannot make much of an impact on discerning customers either. No ingenuous marketing strategy can work for...

The most significant functions in a company are innovation and marketing. Thinking about these functions helps you improve your business. More specifically, you will make strategic decisions that will position your firm for a great harvest in future. You can start by learning 5 technologies that could change digital marketing forever. 1. Voice Assistants These devices perform specific tasks for you. For example, they can play your favorite music from Spotify. Virtual assistants can purchase products for you as well in addition to setting alarms. Moreover, they can play videos from online streaming sites such as Netflix. Currently, the most famous virtual...

Technology has taken over the world and previously no one thought that there will come a time when people will be able to buy and sale things online but guess what? Technology made all the impossible look possible and today eCommerce sector is on top of all the other sectors. The last couple of years have been amazing for eCommerce as a lot of new impressive additions were made to this sector. 2024 is expected to be a great year for eCommerce. If you are someone who wants to take his eCommerce game to the next level then here are a...

As digital communications evolve, pictures are no longer enough as we seem to be moving towards era of the explainer videos. It is said that the videos have the potential to convey numerous information that mere illustrations will not. That is one of the significant reasons why visual impact is being used to a great extent improve customer retention. The attention span of online readers is dropping and online marketers and publishers need something to keep them engaged. If you are ardent enough to engage your customers and keep their attention, you will be able to bring out the value of...

Instagram has become the go-to place for everything now, from sharing pictures and videos to keep up with the world along with the promotion of business ventures. With advertising comes the challenge of creating super influential content which can sway your followers into your marketing campaign. As most companies are taking to social media promotions and an invisible competition is gaining ground on the platforms, fans get dazzled by the content that speaks authority. Content creators are always on their toes making sure that their matter is the best, and to make your task a puny bit easier, we’ve compiled 5...

You know, I can bet good money that at one point or the other, there must have been a time when you have heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seem to be pretty easy as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training...

If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business. One of such high-end marketing tool is Kartra. Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...

Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing an...

A landing page is crucial in marketing. It enables you convert leads by getting their information from the lead-catch structure. It enables you to focus on the potential audience individually and convert a higher number of guests into customers by offering them value products. In addition, you can catch the profile details and know who they are and what their needs are. From this valuable information, a marketer can tap its targeted audience by giving them their required product or service. A landing page is the most important thing to consider when promoting your brand or product. However, most people take this...

Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of tools you can use to make things happen faster. Some of such helpful tools for content marketing are as detailed below. To help you better decide on which to focus on at certain times, I have provided you with options in various aspects of content marketing you might be facing. Try them out and thank me later. 1. Web Analytics You will want to keep track...

Content marketing is a powerful tool that companies have been utilizing for years to create meaningful connections with their customers and establish their brand. It is a cost-effective way to reach the right audience and build relationships. As the digital landscape continues to evolve, so do the strategies and tactics for success. content marketing trends continue to evolve and content marketers be up to date with the latest development. 2024 promises to bring a variety of new trends in content marketing. From AI-powered content to interactive and immersive experiences, content marketers need to stay ahead of the curve to ensure...

You need the best marketing automation software to scale your business fast and convert your prospects to customers. Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done. And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing...

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier. At this point, I believe you must...

In our Email Marketing for beginners we listed a couple of basic steps, do's, why's and whats about email marketing. Once you understand the concept, the next logical step is how to implement it for your business. Finding a suitable service provider that fits perfectly with your business or personal plan can be a challenge. This is why we are here to share some of the best email marketing services providers you can consider this 2024. The importance of choosing the right email marketing platform or provider cannot be overstated... but could be difficult. I mean, there are a tonne...

OLeads is an online tool that enables Small and Medium Enterprises (SMEs) easily create websites that will help them generate leads and promote their products and services. OLeads was launched in 2019 by Opera, the owners of OPay. Per Wetterdal VP of Global Business Development at Opera at the launch of OLeads explained that, Nigeria was undergoing rapid digitization with an online population of over 110 million people which is estimated to grow to 188 million within the next four years. He further explained that OLeads will provide millions of Nigeria businesses the opportunity to use this digital transformation to reach...

Lagos, Nigeria, 28 of October 2019 - Opera Limited (Nasdaq: OPRA), one of the world’s major browser developers and leader in AI-driven digital content, has announced the launch of OLeads — a new online lead generation platform for Small and Medium Enterprises (SMEs). OLeads offers a unique tools to maximise SMEs’ visibility and online presence, increasing awareness about their business, and helping ramp up sales. Today, SMEs are the backbone of the Nigerian economy. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there are more than 40 million SMEs in Nigeria. However, one of their major challenges is...

GetResponse Black Friday / Cyber Monday deals will run from Monday, November 20 to Thursday, November 30, 2023. The leading email marketing and marketing automation provider is offering up to 40% off all plans. See Offers. You get up to 40% off the two-year plan. This Black Friday deal is available to both new customers and for upgrades. GetResponse Black Friday deals will also feature 15% discount for new accounts and upgrades as well as 30% off the one year plan. However, you need to hurry as there are limited accounts. For example, as at the time of updating this page...

Artificial intelligence, Ai for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction any more. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing...

When it comes to online sales one of your biggest challenges is engagement. Since you’re not there to have a face-to-face discussion with the visitor, your website needs to be your salesperson, providing all the information a prospective customer needs that helps them convert. So you’ve set up your website, filled it with content, made sure your products or services have detailed descriptions, and sent it off into the world (wide web). And while you’ve read up on the marketing funnel and conversion and garnered some sales, you’re still not where you want to be. What do you do? Ask yourself these...

Optimizing SEO performance can be a tricky business, as you need to take into account a plenty of factors like website content, links, or new GDPR rules. Therefore, you should be aware of making these common mistakes. Until such mistakes are rooted out it will be one step forward and two steps back for most content creators. 1. Overemphasis on Keywords and “Cheating” By putting too much focus on your keywords can often draw your energy away from the true task at hand: creating excellent content. Keyword “stuffing” as seen in Google’s early days is now a thing of the past....

Sales representatives, on an average, spend 18 percent of their time researching and generating leads. 85 percent of B2B marketers believe that lead generation is their major content marketing goal. Going by these statistics, one cannot underestimate the significance of learning about effective lead generation tools. But before that, let us understand why lead generation is important for a business. Imagine a situation where John (a potential buyer) is searching for car purchase information sites. In the process, he visits one of the top car brand’s website. He is a probable lead. The best way to engage his attention is by...

If you’ve invested in a mobile point of sale (POS) system, you know all about the benefits that this tool brings to your business. Using a mobile POS system you’re able to automate and streamline inventory management, have access to real-time sales data and other analytics, along with more efficient employee management. But did you know that a mobile POS system can also improve your marketing strategy? If you’re looking to create more personalized, targeted, and successful marketing strategies, you’ve got just the tool you need. Here are 5 ways that you can leverage your mobile POS system for improved marketing. 1....

Today, when the attention span of every human is decreasing, a proper application of SEO and good content can boost the rank of a website. SEO consists of all the methods applied to get your site, and its contents rank higher on platforms like Google. Lots of things contribute to being on the first page of the search result. Methods can range from technical practices to promotional content. Building a website needs the perfect use of search optimizer. Keywords also play a vital role in defining the visibility in the search results. Short or long tail keywords have their purposes based on...

Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them. Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online. Here are the six principles of influence and how it can be...

Marketing tech products – including apps and software solutions – is no easy task. Not only do you have to convince potential customers that your product is better than the competition. But you also need to thoroughly convey the key value proposition of things that are often too complex and difficult to cover in a single sales pitch. When you need to communicate a message that’s so complicated, sometimes your audience might feel intimidated. They’re looking at complex tech specs, listening to different software comparisons, and all of this can make them feel overwhelmed when buying online ―especially if they’re not very technologically literate! But...

Don’t Underestimate What Data Science Can Do For Your Marketing It’s an art. It’s a science. No, it’s data science.   Fuse the disciplines of computer science, mathematics, and business and you get data science. Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers. Use it as a powerful method to uncover elements for what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you. With data science, you...

It is no longer news that Facebook is the leading social media site with over 2.95 billion active users. That means Facebook should be an important item in your going online strategy. If you own a business, you should have some kind of presence on Facebook or you could be missing out on the huge marketing opportunity that Facebook offers. In this article, I will be introducing you to Facebook Marketing for Businesses. Crafting a Winning Facebook Marketing Strategy After setting up your business page, the next step is to devise a marketing strategy aimed at increasing your page's visibility and...

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself, and the digital marketing trends to look out for this 2023, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

PPC campaigns are a great part of online marketing, and as marketing demands continue to evolve, PPC campaigns also get aligned with those requirements. Thus setting new trends every passing year. Over time audience gets acquainted with the already implemented and used PPC campaigns and that’s why it is even essential to let the new PPC marketing trends come in. The new technologies and ever changing market make it more obvious for PPC campaigns to change its trends accordingly. Let’s have a look at the trends and predictions for PPC campaigns in 2023. 1. Video Ads More so than anything else, video ads will...

The main aim of a company’s marketing division is to ensure that customers are aware of what they have to offer. In such cases, they tend to advertise on any possible platform possible. The conventional methods of marketing which include advertising on television, displaying ads on billboards, pamphlets, and broadcasting screens are efficient and get companies a good response. However, there is another platform which many companies have ignored and this has caused them to face losses. The online email campaigns are the platform we are talking about. In the modern era communication along with advertising of products and services, is openly...

In the digital era, everything changes, even things that are and have been a staple for a long time, like email marketing. And how could it not? Email marketing with tools like GetResponse  and Constant Contact has managed to remain alive and relative because it’s a chameleon, amongst other things. If you really think about it, there is nothing it cannot do and this fact is what has kept it alive all this time, despite all the predictions about its death and demise-which most people have received through email. Since it’s a shapeshifter, there would’ve been no way for email marketing...

Running a business that thrives in today’s competitive environment can be hectic. Making a profit is the aim of any business owner. Since each company has a plan that guides them to success, there are two primary approaches that they use. First, a business owner can lower the product cost to attract more customers. The second option is marketing. Like any business, law firms depend on marketing to increase their clientele. Over the past few years, the digital space has become an excellent place for companies to advertise themselves. Currently, most people spend most of their time on the...

Nonprofits are working hard to modernize how they work with donors and acquire new ones.  One of the most important parts of that strategy? For most nonprofits, it’s the use of powerful tools including customer relationship management software or CRM. EveryAction data software consolidates all of the information you need in one place and helps you streamline donor management.  The following are some things to know about CRMs in general and considerations specific to a nonprofit. What is a CRM? CRM is a customer relationship management tool that helps with developing, acquiring, and retaining customers. In the situation of a nonprofit, a customer...

Trends come and go, but one thing stays the same – marketing automation makes all the difference in terms of competition and success. Businesses cannot attract, convert, and retain without any help from technology. Competition is too fierce, and consumer whims too fickle. It’s even more challenging for B2Bs, whose future depends on the will of entire organizations. After years of adoption and testing, we’ve finally arrived at the point of no return. Marketing automation has proven its immense potential enough times to be promoted into a modern-day business staple. Even consumers expect the impossible from brands, confident that automation will...

If you think that marketers have a pleasant job coming up with creative ads that will attract tons of consumers and drive sales, you may not be far from the truth, but you’re missing a key element of the digital marketer’s job description – hours and hours of going through numbers and all sorts of information. No business in the world has exclusive rights to the entire market. Every company has at least one competitor. Being successful means constantly paying attention to what competitors do. As marketers, we need to focus on their marketing efforts, take notes, and make sure...

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...

These days you need to tap into Digital Marketing to grow your business. With the world going digital, you cannot afford to be left behind. Businesses of all sizes from the small home-based businesses to large global enterprises now use digital marketing to grow their market share and profit. As a small business owner there are three approaches you can use to run digital marketing for your business. You can do it yourself, employ someone to manage your digital marketing, or engage the services of a digital marketing service provider like DevilzSEO. Each approach has its pros and cons, you just...

In today's digital age, local businesses have a remarkable opportunity to connect with their target audience in more personalized and effective ways than ever before. While traditional marketing methods still have their place, integrating digital marketing strategies can significantly boost a local business's visibility, engagement, and growth. Here, we explore ten essential digital marketing strategies that local businesses should consider to thrive in their communities and beyond. Local businesses are the heart and soul of communities, providing essential products and services while contributing to the local economy. However, in a world dominated by online interactions, it's crucial for local businesses...

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

What kind of consumer insights you can gain? Social media, Surveys, Customer experience management software, and even a little social listening can help you gain valuable insights from your customers. Read on for more ways to leverage consumer insights for marketing and product development. Then, you can use these consumer insights to help shape your product strategy. Weigh the pros and cons of each strategy and choose the right one. This article will provide a brief overview of these techniques. Social Media The use of social media for business can provide a bank with a lot of valuable consumer insights. Using social media...

Search engines are the doors to the web for most internet uses. So, being visible on search engines is key for any business that promotes her products and services online. If you are interested in learning how to get more visitors to your website, PD Training is offering a good deal on Search Engine Optimisation and Search Engine Marketing Training on DealDey. Price 7,500 Naira. You may also be interested in the Best Back to School Deals and the Best Back to College Deals. The Training will take place over two days (5 hours per session) in Lagos, Abuja, and Port Harcourt and will...

So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers. Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal! Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for! The problem, though, is that startups have some specific content needs that should shape the way you develop...

Developing an online business is a tricky activity. For this reason it is usually a good idea to use internet marketing services to support your online business maximally. Now let’s take a look at services you can use to boost your business growth. It is then up to you to choose the best services for your needs. Website Development Service Because you are developing an online business you need to build a website. This will become the official website of your business and the headquarters of your business's online presence. People or visitors are able to know everything about your business through...

Hiring a local SEO agency is an important decision that can have significant long-term consequences for your business. There are many reasons to choose one company over another, but it often comes down to the staff's calibre and level of experience in this field. If you're looking for local SEO packages, then this blog post is just what you need. We will help to explain what local SEO has the power to do for your business with seo and how it can be used as a marketing tool. A local SEO agency typically provides link building, content writing, local listings, local...

As new digital marketing techniques arise and mature, promotional emails remain one of the marketer’s most reliable instruments. In this article, we’ll share solutions to common problems with email campaigns. Aside from these, you are welcome to make use of helpful practical recommendations that will enable you to craft more efficient campaigns at a lower cost. Data Is the Key Whichever choices you make when it comes to marketing your goods and services, make sure they are data-driven. In the context of email marketing, Unisender email analytics is an immensely powerful set of tools that you can use to inform your decisions...

If you are looking for more information about YouTube marketing in 2023, then you’ve come to the right place. We will give you interesting ideas that are tested, proven and working in 2023. Find out the Best Time to Post When you upload your video, you will see the option to schedule it to be published. This is usually handy, especially if you want some consistency on your channel, such as releasing a video every Tuesday at noon. While scheduling time isn't as important as it is on other platforms, choosing the right time to post to YouTube can still give your...

Websites have come a long way from the atrocious designs of the 90s. It’s amazing how quickly an entire industry of internet marketing has taken off in just a few short decades. Unfortunately, it can be overwhelming too. There are tons of things businesses should be doing on a day-to-day basis, and keeping up with all the latest internet trends can feel impossible. That’s no excuse for maintaining a dinosaur website that doesn’t attract or keep visitors! Enhance your bottom line, and bring your web presence into the 21st Century with these five tips. Build an App Apps have taken over the world. Unfortunately,...

Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...

Getting your B2B marketing campaign to work for you can be a struggle, but it’s possible to use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results.  Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face...