eCommerce
Jumia Nigeria launches Buy Now Pay Later option to its Consumers by Partnering with Easybuy
Jumia, the leading e-commerce platform in Africa, today announced a strategic partnership with Newedge (Easybuy), an innovative finance company in Nigeria, to offer consumers a convenient way to shop online. This partnership allows consumers across Nigeria to buy their desired products and make flexible payments over a set period of time.
With this collaboration, consumers will experience a new level of convenience when shopping on the Jumia platform. By integrating Easybuy's BNPL solution, Jumia removes the barrier of immediate payment, empowering consumers to confidently purchase the items they want.
This financial freedom, coupled with a streamlined checkout process that incorporates BNPL options, creates a smoother and more accessible shopping experience for everyone.
"Partnering with Easybuy to provide our consumers with a much-needed...
eCommerce
SEO Strategies for Agribusiness: Increasing Organic Reach for Fruit Sellers
Are you a fruit seller looking to expand your market reach and increase sales?
In today's digital age, having a strong online presence is essential for agribusinesses.
This article will guide you through the importance of SEO for fruit sellers and provide valuable tips on conducting keyword research, on-page, and off-page optimization, as well as measuring and analyzing the success of your SEO strategies.
Stay tuned to learn how to boost your organic reach and grow your fruit business!
What is Agribusiness?
Agribusiness refers to the integration of agricultural production and business operations within the agricultural industry, encompassing activities such as fruit farming, distribution, and marketing.
This integration involves the entire agricultural value chain, from input suppliers like seed and fertilizer providers to farmers and...
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Why Do Nonprofits Need a CRM?
Nonprofits are working hard to modernize how they work with donors and acquire new ones.
One of the most important parts of that strategy? For most nonprofits, it’s the use of powerful tools including customer relationship management software or CRM. EveryAction data software consolidates all of the information you need in one place and helps you streamline donor management.
The following are some things to know about CRMs in general and considerations specific to a nonprofit.
What is a CRM?
CRM is a customer relationship management tool that helps with developing, acquiring, and retaining customers. In the situation of a nonprofit, a customer...
eCommerce
How Online Stores can make the Biggest Black Friday Sales
Black Friday, a term that once meant different things in different places has evolved to mean one thing globally; the largest sales event of the year. Some even refer to it as “the super bowl of the retail industry”. It is now an e-commerce game.
Although the term uses ‘Friday’, the event has now become a weekend event, starting on Friday after Thanksgiving and running through the weekend. 2023’s black Friday is set to officially begin on the November 24.
However, a number of brands will start offering Black Friday deals before the 24th while others will start as early as...
Internet
6 Types of Videos That Can Enhance Your Landing Page’s Effectiveness
Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way.
So, how can you take full advantage of your landings’ possibilities? What is the most engaging medium to show people what your brand and products are all about?
You’ve guessed it! The answer is video – spoilers in the title, I know.
Right now, landing page videos have become the most effective medium to show (rather than tell) your products or services, and...
eCommerce
8 Common Tips to Help you Buy the Right Product Online Always
Presently, online purchase has become the norm and the preferred way to shop for many. The US's online market is the largest with around 200 million buyers online, with bets economy will rise to reach $491 billion and even more.
When the Covid-19 pandemic hit, almost everyone has started online shopping to avoid too much interaction. In a way, those going online business have got the customers, but it's not as good as it was back then.
To buy the best online product, there are some things that you must consider. From the comfort of your home, you can shop on...
eCommerce
What is a Landing Page and How to Create One
A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with.
Here's the truth, offering numerous choices to your customers can get them stuck in decision-making hereby leaving them with options of not taking any action at all.
To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looks good to looks great to keep your website visitors.
Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on the...
eCommerce
6 Tips to Target Specific Audiences for Your eCommerce Business
E-commerce businesses are on the rise from the past decade, and now the Covid-19 situation has further contributed to their success. Stepping into the digital market is quite easy, but to make your mark and stand out among others is the real struggle.
Digital marketers often hire tech consulting firms to help them in establishing a successful e-commerce business. However, there are some things that you must know even if you have got some professional help.
One of the major mistakes we all make as a digital marketer is to think that our content is for everyone. We overlook the fact that targeting...
eCommerce
Top 5 Mistakes In Email Marketing
Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive.
Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing.
Do you feel that you are doing everything but...
eCommerce
Supplying your products in Bulk with barcodes, how does this work
There are many different kinds of barcodes available for your small business, all depending on your specific business needs. These range from the traditional one dimensional retail barcodes such as the EAN & UPC to the more complex two dimensional such as Quick Response Codes.
Sometimes it is hard to decide which are the ideal barcodes to use within your unique business situation. There are a few questions that you should ask yourself. Firstly, what do you need them for?
How many do you need? Are you supplying your products in bulk? Your answers to these questions will determine what kind...
eCommerce
What is a Sales Funnel and Why You Need One
Sales are the lifeblood of any business. You need to keep the sales flowing in to keep the business running.
Without sales, protecting the business from running out of service is difficult.
And on the other hand, getting those sales you need isn't easy at all.
Definitely, you don't want to miss a sale or lose a prospect after spending so much to get them on your landing page.
But the question is how do you keep sales rolling in?
That's where a sales funnel comes in.
What is A Sales Funnel?
A sales funnel is a roadmap that shows the buyer's journey toward the purchase...
Internet
Kartra: Pricing, Features, Is it worth it? An All in one Marketing Solution
If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business.
One of such high-end marketing tool is Kartra.
Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like
Autoresponder
website builder
helpdesk software, etc.
And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...
Internet
Best Marketing Automation Software 2024
You need the best marketing automation software to scale your business fast and convert your prospects to customers.
Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done.
And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing...
Telecom
5 Ways to Make Tech Products Approachable Using Explainer Videos
Marketing tech products – including apps and software solutions – is no easy task. Not only do you have to convince potential customers that your product is better than the competition. But you also need to thoroughly convey the key value proposition of things that are often too complex and difficult to cover in a single sales pitch.
When you need to communicate a message that’s so complicated, sometimes your audience might feel intimidated. They’re looking at complex tech specs, listening to different software comparisons, and all of this can make them feel overwhelmed when buying online ―especially if they’re not very technologically literate!
But...
Internet
Protecting Consumer Data When It’s All Over the Internet
Big data has been a boon to businesses large and small. Over the last decade, companies have begun collecting and using consumer data to improve their marketing strategy, products, and customer experience. While this use of big data has led to a competitive edge, it also has a downside: risks to consumer privacy and sensitive company information.
Cybercrime is on the rise, and data is our most valuable asset. Losses from cybercrime are expected to reach a staggering $6 trillion by 2021, and many of these attacks target small businesses.
Consumers need to be wary of any attempt to steal their...
eCommerce
6 Reasons To Use WordPress As An Ecommerce Platform
WordPress is an online open-source website creation platform written in PHP and MySQL. In other words, it is also referred to as a free content management system (CMS) used for building and maintaining a website.
It has various user-friendly features, which is compatible with thousands of Woocommerce plug-ins, including the Woocommerce mix and match plug-in that serves as an ideal option for beginners. WordPress is a common choice for most bloggers and most especially for eCommerce development companies as well.
Some people often say; having a WordPress site designed for an ecommerce store can be ambiguous and bogus. Logically, WordPress may...
eCommerce
Jumia and Reckitt Benckiser Partner to Provide Consumers Access to Hygiene Products in Africa
The partnership is a joint global response against the spread of COVID-19 in 8 of the markets where Jumia operates.
Lagos (Nigeria) - 16 March 2020: Jumia, the leading e-commerce platform in Africa has today announced a major partnership with Reckitt Benckiser, the global health products manufacturer to help consumers access hygienic products at the lowest price.
The partnership will provide a steady supply of hygiene products such as soap bars, disinfectants, and liquid hand wash at affordable pricing.
These products are facing a growing demand from consumers taking hygiene precautions to prevent the spread of the Coronavirus. Jumia will be taking...
eCommerce
Jumia Choice – What you See is What you Get, Buy the Best Quality Products
Jumia Choice is a new initiative by Jumia to help consumers buy the best quality products at the online store. You get all the best reviewed products from the best rated sellers in one place. Check them out.
Jumia has been working over the years to ensure consumers buy authentic products at the store to help build trust in online shopping. The launch of Jumia Mall last year (2019) was a big step in that direction. Jumia Choice is taking things a step further.
With Jumia Choice, Jumia is making it easy for consumers to find the best rated products. Qualified...
eCommerce
An Important IT Question for All New Startups
If you’re launching a new business, you’ve unquestionably got countless important decisions in front of you.
Running your finances, managing inventory, supporting staff – they’re all parts of keeping your business moving in the right direction – but there’s something that a lot of people overlook.
IT
In 2020, IT underpins virtually every new business in the world. Despite this importance, it’s also something that many businesses leave to chance – after all, if you can begin with a couple of laptops and a few apps, you can grow as you move – right?
In reality, IT deserves a much deeper consideration. You’re...
Services
How Uber Business Model can Solve Medical Brain Drain in Nigeria
A Problem Worth Solving
In recent times, there have been a growing rate of emigration of medical practitioners from Nigeria to developed countries. Annually, it is estimated that 2000 doctors leave the country to practice in developed societies. US, UK and Canada are the popular countries of destination.
There are about 72,000 medical doctors registered with the Medical and Dental Council of Nigeria (MDCN) but only approximately 35,000 are currently practicing in the country.
Consequently, the ratio of doctor per population is approximately 1:6000 for a population of over 200 million in the country. This don’t tally with WHO recommendation of 1...
Services
OWealth – Savings and Investment Plan by OPay
OWealth is a Savings and investment platform built into the OPay App that enable you save part or all of your OPay fund to get an annual interest paid daily. The annual interest is fixed at up to 15% which is attractive compared to the 5% which is the highest any Nigerian bank can offer.
OWealth investment avenue allows investors to save any amount of money. You can go the full year or more and you can withdraw your money at any time. Investors will find this article very useful as we break down into details all you need to...
eCommerce
Dropshipping High Ticket Items on AliExpress
In this article I am going to be debunk the idea that instead of Aliexpress dropshipping low cost products that you should instead dropship expensive High ticket items. This is a controversial topic, but I'm going to be honest with you. I think that this is a terrible idea for most new dropshippers, although there is an exception to that which I will also be talking about later in this article.
A commonly taken (and perhaps best) approach to dropshipping for beginners is to dropship low cost items from AliExpress. This is done by creating a Shopify dropshipping store using...
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Best Marketing Automation Software 2024
You need the best marketing automation software to scale your business fast and convert your prospects to customers.
Because, as a marketer, you already have...
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As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing...
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Best VPN Services Providers for 2024
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Android phones are the most popular smartphone category. The popularity of Android phones are largely due to their adoption by most mobile phone manufacturers...
Mobile Phones
Best Android Phones 2024 – Price, Specs, and Best Deals
New Android Phones are launched into the market every week. This means that if you are in the market for a smartphone you have...
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Best Web Hosting Services for Building Websites in 2024
A good and reliable web hosting service will make a big difference for your business website or blog. This is why great care must...
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